Improve Your Copywriting: A Teach Yourself Guide
Description
More than 60 million books sold in the Teach Yourself series!From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical...
ISBN(s)
0071769846, 9780071769846
